The challenge of social media is that it’s frequently evolving. By regularly analysing and evaluating the performance of your social media marketing ensures that your content and profiles are delivering the best outcomes. It can be refreshing to see companies making legitimate changes. By changing their posting habits, their data and analytics can make some smart decisions.
Here are the areas that companies need to focus on social media marketing for their businesses.
Content Repurposing
While choosing the content to repurpose, focus on what has performed well in the past month. Don’t evaluate all the content you have produced as you miss out on opportunities. While creating a repurposed content campaign, make a list of the optimal days and times to publish, along with character count and profiles. Using Google Analytics can give you a general overview of the content types that are generating the most traffic, conversions, and ROI.
Analytics review
Analytics is essential for your website and within Google analytics, you can set up goals to determine what happens to traffic when it arrives on your site. If your goal is to get email subscribers, you would set up a goal to track this and then Google will show you the conversion rate from each social media platform. In the goals section of Google analytics, specify a web page on your website that visitors reach when the goal has been achieved. For example, if you get an email subscriber, send them to a thank you page. When they arrive on that page, Google will track this as a goal achieved. Once this is set up, Google will start tracking from where you are getting your best conversions.
Evaluate social profiles for effectiveness
Check whether your existing profiles are working. If your social media account like your LinkedIn profile is attracting good engagement, and your Twitter presence is an active conversation hub, there is no need to do much. But if any of your social accounts are slipping, it’s a clue that your social campaigns need optimisation or a boost. It might benefit from updating current profiles or networks or removing them altogether.
If you are using individual social profiles, chances are you are posting to groups or communities through them. The popularity of certain groups often changes, so every month it’s crucial to remove the ineffective ones. Also, research any new groups that might warrant your membership to increase your business marketing.
Review management
Online reviews are the major factors that influence the purchase behaviors of today’s consumers. Encouraging, monitoring and responding to online reviews can be harnessed to help your business discover and interpret key insights on what and how customers think. Regardless of the number of reviews you receive, having a plan should keep them manageable. The goal is to not only collect reviews but to maintain a positive online presence around your brand.
See How Online Reviews Affect SEO : https://bit.ly/2OkXD8w
Not sure how to manage your social media marketing?
Book your 30-minutes FREE Consultation with Social Media Expert at https://bit.ly/2vIvpgd.
